Energy, Effect, Efficiency, in that order
The heart of the Cell. Every task gets looked at through three lenses, in this exact sequence.
"At the heart of the Cell."
1. Energy: ABC Tasks
Every task in a team gets one of three labels, depending on the person doing it.
A-tasks (love): tasks that give energy, that people look forward to
B-tasks (normal): neutral tasks that need to be done
C-tasks (hate): tasks that drain energy and demotivate
Key insight: what is a C-task for one person, is an A-task for another. Trade them.
2. Effect: Impact and Urgency
Once we know the energy, we look at the effect of the task on the goal.
High Impact + High Urgency
Immediate priority
High Impact + Low Urgency
Strategically important, schedule it
Low Impact + High Urgency
Delegate or automate
Low Impact + Low Urgency
Eliminate or postpone
3. Efficiency: Minimal structure, maximum result
The third lens is about HOW we deliver. Less ceremony, more outcome.
- →Quick start: teams operational in minutes, not weeks
- →Intuitive roles: Connector, Driver, Doers, everyone understands immediately
- →Flexible tools: works both digital and analog
- →Scalable: from 3 to 30+ team members without extra complexity
Four real situations
Each quadrant in practice. Generic situations, no names.
Website down during peak campaign
An important client calls with a critical issue. Their website has gone offline during their biggest promotional campaign of the year. Every minute offline costs them thousands of euros in revenue. The Web Doer puts everything else on hold, mobilises hosting support if needed, communicates continuously with the client and works on a fix. A routine status update (low impact, low urgency) gets pushed out to fully concentrate on the crisis.
New branding strategy
A Marketing Doer develops a new branding strategy for a client who wants to strengthen their market position. Big impact on visibility and revenue, but no tight deadline. Specific time gets blocked in the agenda so this important task does not get pushed aside by the chaos of the day. A structured process with clear milestones gets set over several weeks, with enough room for research, brainstorming and refinement.
50 event invitations for tomorrow
An Office Doer needs to send 50 event invitations for an event tomorrow. Simple but time-consuming task: collect addresses, fit into template, send individual emails. Instead of spending the full day on it, the Doer automates with a mail merge tool. Excel file with contact details linked to template, all invitations out within an hour. Remaining time goes to higher-impact tasks.
Archiving emails in unused CRM
An Office Doer has to archive emails weekly in a client CRM that is barely used. The emails stay in the inbox and are easily searchable there anyway. After a quick conversation with the Connector and the client during a Flow Check-in, consent is reached to eliminate the task. The proposal: only specific important emails get archived when needed, the rest stay in the inbox.
See E3 Task Management in your team
Want to see how this would change the way your team handles tasks? Get a demo.
